In the last post, I broke down Busan's four essential meals. Today we go deeper — into the snacks. And here's where I need to stop you before you make the classic tourist mistake: lumping all of this under "street food" and moving on. That's like calling wine "grape juice." This corner of Korean food has its own hierarchy, its own legends, and its own dish that literally doesn't exist anywhere else in the country. Let's take it apart piece by piece.
Quick Answer: What You Need to Know
The center of gravity here is eomuk (Korean fish cake). Four legacy brands — Samjin, Goraesa, Mido, and Yeongjin — built their reputations on it. Add mul-tteok and bibim-dangmyeon to the mix, and you've got the full picture of Busan's snack culture. Round it out with씨앗-hotteok (seed-stuffed sweet pancakes), fried gimbap, and sundae dipped Busan-style in makjang, and your market tour is complete.
Eomuk — Why Busan's Version Is a Different Animal
I'll be honest with you. The fish cake you get at a Korean supermarket, or tossed into a bowl at some random snack bar — compared to Busan's version, it might as well be a flour brick. That's not an exaggeration. The gap is real.
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| Samjin Eomuk provided by the hotel |
Eomuk itself originated in Japan. Because Busan sits closest geographically, it took root there first, back in the 1950s. People constantly confuse eomuk, tempura, and oden — but they're three separate things. Eomuk is mashed fish paste mixed with ingredients and cooked until firm. Tempura is ingredients coated in batter and fried. Oden is the broth dish made with eomuk, simmered alongside radish, egg, and fried tofu.
The reason Busan's eomuk earns its reputation comes down to one thing: fish content. Generations of artisans here have kept flour and synthetic fillers to a minimum while pushing the actual fish ratio up. That's the whole secret.
The Four Legendary Eomuk Brands
Ask anyone about Busan fish cake, and these four names come up without fail.
Samjin Eomuk
Started in 1953 as a quick meal for war refugees. Its signature item, the eomuk croquette, is the one to order.
Location: 36 Taejong-ro 99-beon-gil, Yeongdo-gu (flagship store)
Goraesa Eomuk
Opened in 1963. The name translates roughly to "gratitude to those who've stayed loyal for a long time." Their larger locations run hands-on eomuk-making classes.
Location: 14 Gunam-ro, Haeundae-gu (Haeundae branch)
Mido Eomuk
Skips the flashy branding entirely — this one wins on taste alone, according to most locals.
Location: Near the eomuk alley in Bupyeong Kkangtong Market, Jung-gu
Yeongjin Eomuk
Founded in 1966, one of the oldest names still standing.
Location: 26 Jungang-daero 231-beon-gil, Dong-gu (near Choryang Station)
Samjin has grown so large it now shows up in department stores and malls in Seoul and the greater metro area. So if you spot it there, don't walk past it — try it. The freshness won't match the original Busan location, but it's still worth the detour.
And you don't need a brand name at all. Wander through Kkangtong Market, Nampo-dong, or Seomyeon — each a different flavor of market energy — and you'll find plenty of cheap, excellent eomuk on the street. It comes in rods, flat sheets, fried pockets — whatever shape suits your mood.
Mul-tteok — The Dish You've Never Heard Of Outside Busan
Thick rice cake sticks, boiled in fish-cake broth, dipped in soy sauce. This is mul-tteok — a fish-cake-broth-boiled rice cake — and outside of Busan, most Koreans won't even recognize the name.
There are two competing origin stories. One says that in the 1970s, oden street carts across Busan and South Gyeongsang Province sold skewers combining boiled egg, konjac, rice cake, and fish cake together. By the 1980s, other regions dropped the egg and konjac, but Busan kept the rice cake alone. The other theory claims Kkangtong Market vendors invented it specifically for Japanese tourists who couldn't handle spicy tteokbokki. Either way, one thing's certain: this combination doesn't exist in Japanese oden culture at all. It's a Busan-Gyeongsang original.
It looks unremarkable. But it pulls you back in anyway. As the rice cake sits in the broth, starch leaches out and the liquid turns slightly cloudy — and that cloudiness is exactly where the umami hides.
Gwangalli's "Dari-jip" — Rice Cake Tteokbokki, Reinvented
One more stop worth flagging: Dari-jip, a small snack shop in Gwangalli. They take the same thick rice cake used for mul-tteok and throw it straight into tteokbokki instead. The result feels nothing like standard tteokbokki — you actually taste the chewiness of the rice cake itself.
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| Dari-jip three combo |
Address: 부산광역시 수영구 남천바다로10번길 70 101호 (about 300m from Geumnyeonsan Station, Exit 5)
Hours: Daily 11:30–21:00 (sometimes 21:30), closed every Tuesday
Signature dishes: Rice cake tteokbokki, fried squid, fried fish cake, fish cake soup, set menus
What sets it apart: A sweet-and-sour sauce with a spicy kick at the finish, and rice cake with real chew. Self-order system only — no phone orders accepted.
They also serve mul-tteok here, so if you're strolling Gwangalli anyway, it's worth the stop.
Bibim-dangmyeon — The Market's Star, With a Catch
Boiled glass noodles tossed with fish cake, pickled radish, and vegetables in a gochujang-based sauce. Think of it as japchae's spicier cousin. Nampo-dong's Kkangtong Market treats this as its signature dish.
Here's the honest part. Bibim-dangmyeon isn't actually something every Busan local grew up eating. It started as a niche market snack confined to Kkangtong Market, then got promoted into a "must-try" dish once the area turned into a tourist hotspot for foreign visitors and out-of-towners. It only really blew up after local TV coverage — and that wasn't that long ago. Plenty of Busan natives have genuinely never tried it. That doesn't mean it's bad. It just means if you show up expecting some ancient soul food that every local eats daily, you might feel a little let down. Treat it as a light, fun market snack, and it delivers exactly what it should.
The Rest of the Lineup
Wander the market alleys long enough, and these will find you.
-씨앗-hotteok (seed-stuffed sweet pancake) — the signature treat of Nampo-dong's street food strip, packed with nuts and seeds inside a sweet dough
- Fried gimbap — an entire gimbap roll, deep-fried whole, a market favorite
- Sundae dipped in makjang — a fermented soybean dipping sauce unique to Busan-style sundae, distinct from ssamjang. Dipping sauce for Korean blood sausage varies by region: Seoul and Gyeonggi use salt, Jeolla uses vinegared gochujang, while Busan, Ulsan, and Gyeongsang use makjang — a blend of doenjang and gochujang with a splash of sprite, developed specifically for sundae. It usually comes with raw onion on the side. If this is your first Busan-style sundae, this is the combo to try.
Field Notes and Warnings
- Eomuk from market alleys often shows more variety than the branded stores
- Mul-tteok turns mushy if left in broth too long, and hardens if left out too long — eat it the moment it's pulled out
- Dari-jip runs on self-order only, so don't bother trying to call ahead
- Go into bibim-dangmyeon with modest expectations, and enjoy it as a light snack
FAQ
Q: Are eomuk and oden the same thing?
In everyday Korean speech, people often use them interchangeably, but technically they're not. Eomuk is the fish cake ingredient itself. Oden is the broth dish made with eomuk simmered inside it.
Q: Where can I find mul-tteok?
It's everywhere across Busan — at eomuk carts, oden stalls, and snack shops. It's rarely sold as a standalone item; it usually comes as a default side when you order oden.
Q: Can I buy Samjin Eomuk outside Busan?
Yes. As the brand expanded, it landed in department stores and online shops across the greater Seoul area. The freshness just won't match eating it fresh at the source.
Q: Is bibim-dangmyeon a must-try?
Not essential. Treat it as a casual bite while you're browsing the market, not a bucket-list item.
Conclusion
There's a natural order to a Busan snack tour. Start with an eomuk croquette or fried fish cake at one of the four legendary brands. Walk the market alleys and dip into mul-tteok and sundae in makjang along the way. If you're near Gwangalli, swing by Dari-jip for their rice cake tteokbokki. Save bibim-dangmyeon for if you've got time to spare. Next time, we'll map out full food routes by market.
The 3-Line Summary
- Busan's four legendary eomuk brands are Samjin, Goraesa, Mido, and Yeongjin — but market-alley eomuk holds its own too.
- Mul-tteok is a Busan-Gyeongsang original you won't find elsewhere, and Dari-jip in Gwangalli turns the same rice cake into a standout tteokbokki.
- Sundae dipped in makjang is the local rule, and bibim-dangmyeon is a fun market treat best enjoyed without heavy expectations.
Related Links:
- Everyone Asks What Korean Food to Eat in Busan. Here's the Real Answer.
- Next post teaser: Busan's Market-by-Market Food Routes (link after publishing)


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